Bobi Carley joins ISBA as head of TV & Video

ISBA has announced the appointment of Bobi Carley as its new head of TV & Video, working closely with the association’s director of media, Steve Chester.

Carley joins from her position as head of AV at indy agency the7stars, prior to which she gained more than two decades of experience in the TV industry with commercial roles at Sky TV, Viacom and Disney.

In her new role, Carley will lead the association’s TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape.

“This is such a great time of change in our industry and I am passionate about driving the agenda forward,” Carley said.

“I am very excited about joining Phil and the team at ISBA, to help continue and strengthen its value within the advertising industry”.

Phil Smith, director general of ISBA added: “Bobi is a much respected, liked and trusted leader within the industry. We are really pleased Bobi is joining the ISBA team. She brings with her deep sector knowledge, passion and energy and will be a real asset to our members.”