asi TV symposium: Boss of dijit bets on catch-up, binges and social media games that enhance TV programmes

Jeremy Toeman, CEO of dijit, provided delegates at the 2012 ASI European TV Symposium in Prague, with an entertaining and opinionated series of challenges and bets around TV viewing and particularly social and curation.

His challenges

Don’t treat TVs like phones, they can’t do smartphone stuff. And are smart TVs really smart anyway?

‘Techies’ think broadcasters are dinosaurs. You’re not. Look at the technology around Comcast (or Sky) remote programming apps.

Consider industry push and consumer pull. Do consumers always want stuff just because we can do it?

Binge viewing will grow. Catch up and binge viewing are the future.

It’s folly to expect to reengage an audience which has become disengaged

His bets

Original content remains vital.

We will see more use of implicit and explicit taste expressions via Facebook and Twitter. They are not representative but its useful information.

Curation currently sees a small number curate for a large number. This may change once the tools are made available.

Watch social engagement around TV grow, with greater use of games. In the USA a Twitter companion game that goes with the programme Psych certainly engaged. It helped ratings rise 12%

Look out for youth driven trends. How they want to choose content, TVs you touch and also not paying for content.

And finally on what dijit does – expect more hyper-personalised interests, a TV guide just for you, based on your personalised interests.

For further information on the asi television symposium, please visit www.asi.eu.com or email asi@dial.pipex.com