Brazil Lure Nine Million Adults To BBC1

Yesterday’s World Cup triple bill was a major winner for BBC1, with a peak of more than nine million adults tuning in to see Brazil beat Croatia 1-0.

Despite the Cup holders not showcasing their full footballing prowess, the match drew 36.5% of the adult viewing public, an average of over seven-and-a-half million, compared to Channel 4’s almost 12% for Deal Or No Deal and 18% for Big Brother.

ITV1’s Coronation Street, which was on for the duration of the match preamble, scored more than six-and-a-half million adult viewers, or 36.7% of the adult viewing share at the time.

France and Switzerland’s 0-0 draw peaked at almost six million adult viewers, an average of 35% of the viewing share, while earlier in the day the South Korea v Togo game attracted just over two million adult viewers or 35.5% of adult viewers at the time.

ABC1 Men enjoyed a footy-packed afternoon; an average of nearly two-and-a-half million had their eyes on the Brazil v Croatia match, or 52.5%, while the France v Switzerland game drew almost one-and-a-half million ABC1 Men, or 55% of the group who were watching television at the time.

Less ABC1 Men watched South Korea come from behind to beat Togo 2-1, at just over half a million. However it was 55% of ABC1 Men watching television at the time.

Overnight data is available each morning in mediatel.co.uk‘s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

BBC: 020 8743 8000 www.bbc.co.uk