BT Vision Launches New Customer Magazine

BT Vision, BT’s next-generation TV service, is stepping up its customer communications activity with the launch of On magazine.

On is a high-quality, 52-page, bi-monthly magazine that will arrive through the letter boxes of BT Vision households in November.

The mag highlights the best film, TV, sport, music and kids entertainment on BT Vision, and also shows customers how to get the best out of their BT Vision service that combines Freeview, a digital video recorder and on demand services via broadband.

The new title pioneers a new model for contract publishing, and is created by BT Vision’s existing online editorial team – a partnership of creative teams from customer publishing agencies, Future Plus and Zone.

Working alongside BT Vision’s customer marketing team and across the IPTV platform, print and web, the Future Plus team creates entertainment content, whilst Zone creates the sports editorial.

Matt George, head of customer marketing, BT Vision, said: “BT Vision is one of the first companies to use a single editorial team to produce brand-building content across all platforms – IPTV, website, newsletters and the new customer magazine. We have moved from using one team per communication task, to a single co-ordinated editorial hub. Put simply, our creative teams can leverage content across a variety of media platforms in a single stroke.”

The first issue of On has exclusive interviews with Arsenal midfielder Cesc Fabregas and Stereophonics’ singer Kelly Jones, who explains his life-long love of Stanley Kubrick’s The Shining. Heist movies are reviewed by three convicted criminals and there are features on Simon Pegg & Sienna Miller.

“It presents a great vehicle to showcase the fantastic entertainment our customers can watch at the touch of a button,” added George. “And will deliver huge benefits for the brand.”

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