US cable operators in 2012 have continued to lose video subscribers at around the same rate as a year ago, reports Media Post. Is it a sign of things to come for the UK market?
The US are expecting the future for cable operators to only grow more problematic and for 2012 US cable subscribers are on pace to lose 3% of their subscribers to 56 million, down from 58 million in 2011. This compares to a 2.8% loss in 2011 from 2010, per IHS Screen Digest Television Intelligence Report.
The reasons? A rise in over-the-top (OTT) digital video services, siphoning of business to telco TV/video operators and the ongoing weakness of the economy.