Cadbury launches digital campaign
Cadbury is launching a new digital campaign which will see 500 Crunchies given away on Fridays.
Created by digital creative agency Clusta, the campaign is intended to drive traffic to www.getthatfridayfeeling.com and promote the new Crunchie giveaways.
Going live this Friday, 25 September, to coincide with the first competition, the animated online advertising and updates to the website have been designed to raise awareness of the brand and support the new giveaway.
The online ads click through to the Crunchie website where the first 500 people to enter their details will receive a free Crunchie chocolate bar. The giveaway will run every Friday until the 30 October 2009.
Katheryn Sutcliffe, head of client services at Clusta, said: “Promoting the giveaway and bringing the concept to life called for ads that really connect with the audience. As a result, we have created an amusing and impactful campaign to increase the visibility of the brand in the digital space.”
Ross Farquhar, brand manager for Crunchie, added: “At this time of year, people look forward to the weekend even more so we wanted to help celebrate that Friday feeling with Crunchie fans. Clusta has created an engaging campaign to capture people’s attention, generating excitement about the brand and helping to boost Crunchie’s great association with Fridays.”