Capital Radio has launched the Capital Radio Campaign Evaluation Service, a new permanent panel of Londoners, enabling advertisers to research their campaigns on both the FM and Gold services. Drawing on Capital’s previous research experience the panel will be made up of 10,000 individuals from which a sample from any particular target group can be selected. The service, which is being managed by Continental Research, offers full validation of any research carried out.
For further details contact
David Lees: 071-380 6298
Debbie Walter: 071-490 5944
Media Jobs
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