Carat Unveils New Wide-Ranging Corporate Identity
The Aegis-owned media network Carat has unveiled a new corporate identity designed to reflect the changes experienced by the agency over the last two decades.
The brand identity replaces the one developed in 1988 when the business was a European-based planning and buying agency. However, the network has since expanded into 63 countries world-wide and has annual billings of more than £16 billion.
Commenting on the rebrand, Doug Flynn, chief executive officer of Aegis, said: “The market leadership success of the Carat network has been built on a foundation of continuing innovation. Carat has led the market in both product innovation and customer service enhancement. The new corporate identity reflects a company marching with the times.”
Colin Mills, managing director of Carat UK added: “The Carat brand is about the delivery of fully integrated media communications services that drive our clients’ business forward. Carat offers vision combined with accountability and the ability to implement across all communication channels. The identity has been chosen to reflect our delivery and our ambition in an increasingly screen-based world.”
Over the next few weeks all of Carat’s corporate material and signage will transfer to the new corporate identity, which was developed by London-based design agency North Design. All on-screen versions of the identity were created by Moving Brands.
Aegis, which is Europe’s largest advertising buyer, recently announced that its media operations performed well during 2003 with both revenue and operating profit improving. Further progress expected to be made over the coming year and Flynn said: “The group is increasingly focused on providing integrated communications solutions for clients and is developing a range of specialised communications services.”
Carat: 020 7405 1050 www.carat.com
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