Global ad expenditure will grow 6.1% in 2006, predicts new research from ZenithOptimedia. The forecast has been slightly upgraded since April (from 6.0% growth) after strong economic growth in the US and improvement in the Eurozone economies. In 2007, ad expenditure is forecast to grow by 5.2% and in 2008 it is forecast to grow… Continue reading Global Ad Expenditure Predicted To Grow 6.1% in 2006
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US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year
The global advertising market looks to be increasing in stability, with the latest forecasts from Initiative expecting none of the 56 markets in its survey to see decline in adspend this year. The expected performance would mark the first year of globally increased adspend since 2000, as events such as the World Cup and Winter… Continue reading Global Adspend Looks Stable In Six Year First
Advertising is currently growing faster than gross domestic product (GDP), with global adspend set to increase to 6% in 2006, up from 4.9% in 2005. The latest forecasts, from ZenithOptimedia, attribute the strong growth to the World Cup held this summer, with the event producing lots of promotional opportunities. ZenithOptimedia projects that worldwide adspend will… Continue reading Global Adspend Forecast To See 6% Growth In 2006
Online advertising continues to make its presence felt, taking away from traditional media spend. A new report from Kelsey Group forecasts growth in traditional local advertising to be flat or negative in the next five years, while online adspend in the same media is expected to increase significantly. According to Kelsey, local search, including online… Continue reading Online Local Search To Reach $13 Billion By 2010
The internet’s increasing presence in the media mix has been a hot topic of debate for marketers and advertisers, with industry forecasts expecting the medium to continue its surge in popularity through 2006 and beyond. Although this is good news for online search engines and other internet based companies, traditional media are seeing marketers cutting… Continue reading Broadband Uptake Fuelling Online Adspend
January saw a number of key forecasts made about the state of the advertising market, both UK and worldwide. The consensus of opinion from industry sources was that the internet would continue to make its presence felt in the media world, with the medium expected to enjoy a surge in popularity throughout 2006. eMarketer predicts… Continue reading INSIGHTanalysis: Media Healthcheck – January 2006
In December a number of key industry bodies released forecasts for the state of the advertising industry over the next few years, with the Advertising Association (AA) getting the ball rolling, predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The AA’s report, compiled by the World Advertising Research… Continue reading INSIGHTanalysis: Media Healthcheck – December 2005
US advertising expenditure in 2005 is expected to reach $276 billion, a rise of 4.6% on 2004, with overseas adspend increasing by 5%, hitting a total of $293.8 billion, according to the latest forecasts from Universal McCann. Despite not achieving the predicted growth of 6.4% for US adspend and 5.8% for overseas, worldwide advertising expenditure… Continue reading McCann Expects US 2005 Adspend To Rise By 4.6%
ZenithOptimedia has predicted steady growth in worldwide advertising markets, with occasional “healthy hotspots” of adspend increase above and beyond previous estimates. The company’s latest quarterly advertising expenditure forecast predicts global spend to rise by 4.8% in 2005, a figure broadly in line with previous estimates of 5%, while 2006 will become a “touch firmer” at… Continue reading ZenithOptimedia Forecasts Steady Adspend Growth