Media agency ZenithOptimedia projects global advertising expenditure to increase by 5.2% this year, a slight upward revision from its earlier prediction of 4.7%. In its latest forecasts, Zenith claims that Brazil, Russia and China will supply 27% of world-wide advertising growth in 2005, while the USA will remain the largest contributor to global adspend, providing… Continue reading Zenith Revises Global Adspend Up To 5.2% For 2005
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Internet advertising revenues for the first six months of 2005 reached a new record, totalling $5.8 billion an increase of 26% compared to the same period last year, according to the latest figure from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). According to the IAB and PwC, internet advertising revenue totalled $2,985 billion for… Continue reading Record Online Adspend For First Half Of 2005
Total US advertising expenditure in the first half of 2005 reached $70.5 billion, up by 4.5% on 2004, according to new data from TNS Media Intelligence. v The 4.5% growth follows an increase in adspend of 4.4% in the first quarter of 2005 (see US Adspend Up By 4.4% In Q1 2005), with TNS asserting… Continue reading TNS Show US Adspend Up 4.5% In First Half Of 2005
Carat, part of Aegis Group plc, has slightly upgraded its 2005 global advertising expenditure forecast to 5.2%, up from the previously predicted 5%, with the increase primarily driven by growth in Asia. At the current growth rate the Asian advertising market is thriving and is predicted to overtake Europe in spend by 2008. Carat has… Continue reading Carat Upgrades 2005 Global Adspend Forecast To 5%
July continued on from June’s theme of adspend revision, with Universal McCann’s Bob Coen, predicting total US adspend for 2005 to be up 5.7% year on year, reaching $278.7 billion, down from his previous estimate of 6.4% (see McCann Revises 2005 Adspend Estimates). Speaking to MediaTel INSIGHT, the senior vice president and director of forecasting… Continue reading INSIGHTanalysis: Media Healthcheck – July 2005
The confidence of business executives around the world is in decline, with European respondents of The McKinsey Global Survey of Business Executives July 2005 revealing that those who think that Europe’s economy has become worse greatly outnumber those who think it has improved. European executives are less confident in the economic climate for the first… Continue reading Continuing Decline In Global Economic Confidence
Global advertising expenditure is estimated to increase by 4.7% this year, bringing 2005 adspend growth in line with expected GDP growth, according to forecasts published today by media group ZenithOptimedia. The agency’s outlook for 2006 is also positive, with advertising spend estimated to be up 6.1% compared to just 4% for the economy. These latest… Continue reading Global Adspend Growth Forecast In Line With GDP
Bob Coen, senior vice president and director of forecasting for Universal McCann, has revised downwards his predictions for US adspend in 2005, claiming that the strong expansion predicted in national advertising growth that was expected last December has not yet developed. Speaking to MediaTel INSIGHT, Coen said: “I made a mistake in December being so… Continue reading McCann Revises 2005 Adspend Estimates
The global entertainment industry is forecast to rise at a compound annual growth rate (CAGR) of 7.3%, reaching $1.8 trillion in 2009, due to improved economic conditions and an advertising upswing, according to a new report from PricewaterhouseCoopers (PwC). PwC’s Global Entertainment and Media Outlook: 2005-2009 predicts new revenue streams, such as online and wireless… Continue reading Strong Growth For Entertainment Industry Led By Online Games
The US advertising market looks set to remain relatively tepid, with analyst Merrill Lynch revising US ad growth for 2005 downwards to 4.5%, from the previously expected 4.8% growth. Global ad predictions mirror Merrill’s drop in its confidence for the US market, dipping substantially to 3.8% growth from earlier estimates of 4.6%. An initial forecast… Continue reading Merrill Revises 2005 Ad Growth Forecasts Downwards