The long-awaited global advertising recovery is now underway and the market is set to rise by 3.2% to $244,535 million in 2004 says a new report from Zenith Optimedia. This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan. In… Continue reading Advertising Marketing Set To Grow By 3.2%
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WPP-owned global media agency, Mindshare, has overtaken rival network, Starcom, to become the number two worldwide agency in terms of revenues, according to the 2003 league tables from Recma. Over the last year, Mindshare saw revenues growing more than any other network with an 11.1% increase to $19,160 million. Publicis Groupe’s Starcom also managed an… Continue reading Starcom Drops In Worldwide Revenue Ranking
US internet advertising revenue rose by a healthy 20.9% taking 2003 total revenue to $7.3 billion , this is up $1.3 billion in 2002, according to a new report by PricewaterhouseCoopers (PWC)/Interactive Advertising Bureau (IAB). The Internet Advertising Revenue Report reveals that Q4 2003 accounted for 30% of the total 2003 revenue and marked the… Continue reading Internet Ad Revenue Grows By 21%
As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect these ‘to turn many heads’. The advertising market was one of the worst hit by the economic decline of the past few years but… Continue reading Merrill Lynch Sees Little Excitement In Q1 Agency Results
The global advertising agencies are expected to report upbeat quarter one results says equity research group, Lehman Brothers. The report shows that Paris based, Publicis Groupe is expected to report the highest organic revenue growth of 4% but total revenues will decline by 7% to â‚Ź866 million. WPP and Havas are expected to see Q1… Continue reading Positive Quarter One Results For Global Ad Agencies
The digital cinema market could be worth more than $100 million a year to projector manufacturers by 2005 says a new report by Dodona Research. The report Digital Cinema Factbook says that in response to the emergence of industry standards and innovations it expects digital cinema screens to rise to over 5,000 worldwide by the… Continue reading Digital Cinema To Reach £100 Million A Year
Martin Sorrell, chief executive of WPP told the American Association of Advertising Agencies (AAAA) conference that the group’s results for ‘January, February and March were quite lively’, reports Reuters. He also told the 86th AAAA management conference that the softer business segments such as public relations and public affairs were showing ‘some signs of life’.… Continue reading Sorrell Reports First Quarter Results As ‘Quite Lively’
The 2005 global advertising market is expected to grow by over 3%, according to Maurice Levy, chairman of Paris-based advertising network Publicis. The chief of the fourth largest communications group in the world told an interview with French newspaper La Tribune: “The global market is likely to grow next year at a similar rate to… Continue reading Global Ad Market To Pass 3% Growth In 2005
Advertising giants such as WPP Group and Interpublic are set to become winners as 2004 advertising spend shapes up to be the strongest in some time, says a new report. Like other commentators, the report by New York research group Fitch Ratings says ‘bulge-bracket’ advertising groups will reap the benefits of ad spending on the… Continue reading Global Advertising Networks To Become 2004 Winners
The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer