More Ad Revenue Global articles

Weak local markets and waning optimism regarding the extent of the recovery have induced Merrill Lynch to lower its advertising predictions for 2003 and 2004. Newspaper advertising has not bounced back as quickly as hoped and radio revenue forecasts have also been cut to reflect shifting demand. At the start of the year, Merrill analysts… Continue reading Top Broker Trims Advertising Forecasts, Blames Local Ads

The revival in the advertising economy is well and truly underway, with the US driving the upturn, and signs are that 2004 will be a good year for the industry. That was the essence of a speech by WPP supremo, Sir Martin Sorrell at a prominent gathering of media executives this week. The Lehman Media… Continue reading WPP To Prosper From Advertising Resurgence

Stronger than expected activity in the US and a slight upturn in Europe has prompted ZenithOptimedia to raise its full year forecast for global advertising expenditure. However, the revision was small and the outlook is for modest growth moving into 2004. Analysts estimate that the ad market will grow to the tune of 3.2% this… Continue reading Zenith Sees Signs Of Recovery In Ad Market

Announcing its first half financial results today (see Aegis Posts Improving Revenues In ‘Patchy’ Conditions), the global media network Aegis Group also gave an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger… Continue reading US And Asia-Pacific Media Markets Outperform Europe, Says Aegis

The long awaited recovery in the advertising economy is imminent with all the factors in place to ensure an upturn in spending in 2004, according to WPP boss Sir Martin Sorrell. Sir Martin, whose pronouncements carry considerable weight, has consistently forecast that the advertising industry would experience a ‘bath-shaped’ recovery with 2004 seen as the… Continue reading Ad Market Begins To ‘Climb Out Of The Bath’, Says WPP

Advertising and marketing conditions in the second quarter are shaping up to be similar to Q1, with positive trends in the US whilst elsewhere remains mixed and quite weak, according to analysts at Merrill Lynch. Indications are of an upward momentum, with improved trading at the media companies likely to be followed by a similar… Continue reading Merrill Lynch Tweaks Advertising Forecasts

The contrasting fortunes of advertising markets on either side of the Atlantic became more apparent in June with bullish mood in the US unmatched in the UK and across Europe. However, economic growth is slow in most major countries and there is little prospect of a boom to rival that of the late nineties. Reflecting… Continue reading INSIGHTanalysis: Media Healthcheck – June 2003

Respected market observer, Sir Martin Sorrell, yesterday told WPP’s AGM that there are signs of stabilisation in the advertising and marketing services industry, particularly in the US. Sorrell has long held the belief that a turnaround in the depressed advertising sector would not begin until 2004 and that it could take until 2008 for growth… Continue reading Sorrell Sees Signs Of Stabilisation

The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies. Worldwide ad expenditure for 2002 came in at $315.3 billion, representing an improvement over 2001… Continue reading Worldwide Advertising Forecasts From ZenithOptimedia

Universal McCann‘s head of advertising forecasting Robert Coen has slightly downgraded his US and global advertising growth predictions for 2003 in the latest edition of his Insider’s Report. Following a slightly weaker than anticipated first half, full-year 2003 US adspend growth has been cut from December’s 5.0% forecast to 4.6% (see Universal McCann Expert Upbeat… Continue reading Coen Pulls Down 2003 Ad Forecasts