More Ad Revenue Global articles

Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work. Ongoing research carried out by the World Association of Newspapers (WAN) claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their… Continue reading Too Many Newspaper Campaigns Fail To Deliver, Says WAN

Aegis Group, the media and market research firm has said that trading is in line with expectations and anticipates further progress will be made in 2004. Europe’s largest advertising buyer claims that turnover, revenue and operating profit improved in 2003 and there is cause for New Year cheer given the upturn in the advertising and… Continue reading Major Media Buyer Upbeat On 2004

Spending on marketing and communications in the world’s major markets is set to rise by 4.4% next year, according to a study carried out by the French advertising group Havas. The report, published in conjunction with the London Business School, claims that expenditure on traditional advertising will grow 4.2% in 2004 with spend on market… Continue reading Havas Foretells Growth In Marketing Spend

UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann‘s Robert Coen. This is a little stronger than the growth figures predicted for most other major European advertising markets. Most key industrialised countries outside the US are just beginning to see… Continue reading UK To Lead European Ad Growth, Says Universal McCann

Global display advertising expenditure will rise by 4.7% next year, with Europe and the UK under-performing the average whilst the US continues to drive the recovery. According to the latest set of forecasts from ZenithOptimedia, the UK’s major media spend will rise by 3.2% in 2004 in current currency terms; this follows a 1.1% rise… Continue reading Conditions Are Firming For Ad Recovery, Says ZenithOptimedia

Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch. Fourth quarter advertising pacings in the US are looking weak (see US Q4 Advertising Weak, But Broker Positive On 2004) and the growth… Continue reading Ad Growth To Accelerate In 2004, Says Merrill Lynch

There were further signs of an upturn in the advertising market during November as industry bodies reported increased revenues and media bosses pronounced themselves content with the pace of growth. 2003 has been a mixed year but it is ending on a high note and indications for the next twelve months are broadly positive. Jerry… Continue reading INSIGHTanalysis: Media Healthcheck – November 2003

A feature of the agency landscape over the coming few years will be a return to slow, more stable revenue growth, according to analysts at Merrill Lynch. In an advertising and marketing services reports, the broker says that agencies will turn to slower, but more stable organic growth to build their revenues. Agency holding companies… Continue reading Agencies To Return To Slower Stable Growth, Says Broker

Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN). A report from consulting firm Booz Allen Hamilton warns that home media networks (the convergence of digital media into a… Continue reading Media’s Advertising Revenue Model Under Threat, Says Report

Advertising and marketing spend rose by 7.1% in 2002, according to a survey of the top 100 marketers compiled by US trade magazine AdAge. AdAge says that this increase in spend shows how the world’s leading marketers ‘weathered’ slow growth and the uncertain global economic and political conditions. During 2001, marketing spend declined by 2.6%… Continue reading Global Marketing Spend Rises 7% In 2002