More Ad Revenue Global articles

Global advertising will grow at a compound rate of 4.1% between 2002 and 2007, according to a report to be released by PricewaterhouseCoopers (PWC) this week. In advance of the release of the Global Entertainment And Media Outlook report, the Los Angeles Times reports that PWC expects the US to lead advertising and media growth,… Continue reading US To Lead Global Ad Rise, Predicts PWC Report

WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

Global newspaper circulation witnessed its first decline in five years during 2002, down slightly by 0.4% on 2001, according to the World Press Trends report just published by the World Association Of Newspapers (WAN). The downturn in the global economy after a number of boom years has taken its toll on the newspaper industry, with… Continue reading Global Newspaper Sales Dip For First Time In Five Years

The advertising downturn’s nadir looks to have passed, having hit in Q4 2002, according to Morgan Stanley. Media analysts at the broker say that they have become increasingly convinced that the worst is now over, with signs of stability seen in Q1 2003 persisting. The US remains stronger than Europe, with advertising growth of around… Continue reading Advertising Nadir Has Passed, Says Morgan Stanley

Newspapers need to deliver a whole new range of services to advertisers if they are to provide real value for money. That is the recommendation of a new publication from the World Association of Newspapers (WAN). In the current era, return on investment (ROI) has acquired special significance in the media world and publishers are… Continue reading Offer Your Advertisers New Services, Publishers Told

Things are certainly starting to firm up in the US, particular after the whopping upfront season, which has just closed around 15% higher than last year’s commitments. The upfront spend has exceeded pretty much everyone’s expectations and this will have a positive effect on the confidence of the industry. Aegis Group says that the advertising… Continue reading INSIGHTanalysis: Media Healthcheck – May 2003

Merrill Lynch analysts have slightly downgraded their 2003 US and global advertising growth forecasts, but say that the cuts are much less severe than expected given the “gyrations” experienced so far this year. Viewed in this way, Merrill says that the adjustments are a good thing. US growth, excluding direct marketing, is now expected to… Continue reading Latest US And Global Ad Forecasts From Merrill Lynch

Omnicom and WPP are performing most strongly of the major global agencies, whilst Havas and Interpublic Group are weaker, according to the recent round of first quarter financial results. Data compiled by Lehman Brothers in the graph below show that Omnicom’s figures are considerably ahead for both organic growth and reported revenues, whilst Havas remains… Continue reading First Quarter Ad Agency Performance Comparisons

The current disparity between the US and European advertising markets continued into April, with the former showing signs of improvement whilst the latter remains weak and uncertain. These conditions have been prevailing for the last few months as the US starts to pick up after the downturn, and Europe, as is expected, lags behind. The… Continue reading INSIGHTanalysis: Media Healthcheck – April 2003

Omnicom Group remained the world’s largest advertising organisation in revenue terms in 2002, according to the newly-released Advertising Age Agency Report from AdAge. The report shows that Omnicom’s 9.4% rise in revenues extended its lead over number two network, Interpublic Group, which saw an 8.7% decline year on year. With WPP remaining in third place… Continue reading Omnicom Holds Global Ad Network Top Spot