The latest UK Advertising Forecasts Executive Report, updated to include the most recent forecasts, with graphs and data tables.
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GroupM has revised its 2010 adspend forecast up from zero growth in December to +4%.
Mobile phone adspend was up 32% year on year in 2009 to a new high of £37.6 million, according to the a new IAB and PricewaterhouseCoopers study.
The UK advertising industry will report a faster than expected recovery in 2010, according to the latest Advertising Association (AA) and Warc expenditure report.
Magna has upgraded its 2010 growth forecast for UK media supplier ad revenues to 3%, up from its previous forecast of 1%.
The UK television advertising market is expected to grow 4.6% this year, according to a new forecast from Screen Digest.
ZenithOptimedia has upgraded its UK and global adspend growth forecasts, predicting UK growth of 1.3% this year and global growth of 2.2%.
Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the ninth quarter running in Q4 but with the rate of budget trimming the slowest since Q1 2008.
UK ad spend is now expected to fall by 12% year on year in 2009, according to a revised forecast by GroupM.