More Ad Revenue Uk articles

A new forecast from eMarketer projects that growth in UK online ad spending will be just 0.9% this year. Karin von Abrams, eMarketer senior analyst and author of the new report, said: “In 2009, online ad spending has been hit harder than most UK marketers thought possible even a few months ago. “Budget cuts have… Continue reading Low growth predicted for UK online adspend this year

Seven in ten consumers globally agree that advertising contributes to economic growth, while eight in ten agree that advertising helps create jobs, new research has found. The Nielsen Company surveyed 25,420 consumers in 50 countries for the World Federation of Advertisers (WFA) in April 2009. Sixty eight per cent that, as a critical driver of… Continue reading Seven in ten consumers agree advertising contributes to economic growth

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey. The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association. The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007. UK Advertising Expenditure, 2008    Media expenditure  Production expenditure  Total expenditure  Press 6,511 300 6,812 Television… Continue reading UK advertising expenditure down 4% in 2008

Levels of online display advertising activity in the UK during the first four months of 2009 are up 21% on the same period during 2008, according to the latest data from The Nielsen Company. Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of… Continue reading UK online display advertising up 21% year on year

The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that many marketers believe the worst of the recession is over, although the rest of 2009 will remain extremely challenging. The survey, conducted by Ipsos MORI, reveals that the number of marketers who believe the UK economy will worsen in the next 12 months has… Continue reading Many marketers believe worst of recession is over

UK media investment is predicted to fall 14% this year and 3% next year, according to the latest media and marketing forecast from GroupM.GroupM has revised its forecast from March 2009, with the main change coming for print, which has moved from a fall of 20% to a fall of 26%. Print classifieds are set… Continue reading GroupM forecasts 14% drop in UK adspend

New comScore data reveals that Facebook was the top online display ad publisher in the UK during April. Facebook had 12.5 billion ad views during the month, a 21.6% market share, with Microsoft sites in second place with 3.8 billion ad views (a 6.5% share). eBay was third with 2.9 billion ad views (4.9%). Mobile… Continue reading Facebook is UK’s top online display ad publisher in April

UK ad spending will fall 8.7% this year, with global spend predicted to shrink by 6.9%, according to a new forecast from ZenithOptimedia.Zenith is currently forecasting 1.5% growth in global adspend in 2010, followed by 4.5% growth in 2011, although these forecasts will be revised when new information arises, it said.Adspend is forecast to fall… Continue reading UK adspend forecast to fall 8.7% in 2009

The IPA’s latest Bellwether survey published today has found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in Q4 2008. Businesses confidence has also picked up from the all-time low of Q4, with the percentage of companies believing their prospects have improved rising… Continue reading Q1 2009 Bellwether Report: Turning point for marketing budgets