More Ad Revenue Uk articles

The IPA’s latest Bellwether survey published today has found that in Q4 2008 annual marketing budgets were revised down to the greatest extent ever recorded in the report’s nine-year history. The cut was the fifth successive quarterly reduction in spend, and 2009 is set to see further cuts, with a number of companies setting their… Continue reading Q4 2008 Bellwether Report: Record Marketing Budget Cuts

British consumers pay more attention to print ads rather than online ads, according to Deloitte’s new Media Democracy survey into the media consumption habits of Brits aged between 16 and 74. The study found that 59% of consumers pay the greatest attention to print ads in magazines, while 56% pay more attention to ads in… Continue reading Consumers pay more attention to print ads than online ads

eMarketer has cut its forecast for UK online ad spend, predicting that it will grow 7.2% in 2009, down from its May forecast of 17.2%. The online research firm expects UK online ad spend to reach £3.34 billion in 2008 and £3.58 billion in 2009. Karin von Abrams, eMarketer senior analyst and author of the… Continue reading UK online ad spend forecast to grow 7.2% in 2009

UK ad spend is expected to drop 0.8% this year, the first annual drop since 2001, according to new forecasts from ZenithOptimedia. This 0.8% drop is a large downward revision of the Publicis Groupe agency’s forecast of 4.9% growth made earlier this year. Ad spend is expected to rise to 1.5% in 2009, buoyed by… Continue reading UK ad spend forecast to fall 0.8% this year

Total UK advertising spend is set to fall by nearly 6% year on year in 2009, the worst of any developed country, according to a new GroupM forecast. UK national newspaper advertising is forecast to be down 12% year on year in 2009, regional titles down 13%, and the business-to-business magazine sector down 14%. TV… Continue reading UK ad spend to fall nearly 6% in 2009

The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that 73% of marketers believe the UK will be in recession in 2009, and 70% believe conditions for the UK economy will worsen in the year ahead. However, the survey, completed for The Institute by Ipsos MORI, also reveals that 11% of marketers remain optimistic… Continue reading CIM Publishes Latest Marketing Trends Survey

Total UK ad spend will fall by 12% in 2009, according to a new report from Enders Analysis. The report also forecasts that UK newspaper advertising revenues will fall by 21% next year. Newspaper display ads will be down 22% in 2009 and classifieds down about 19%, said Enders Analysis. Growth will not return to… Continue reading UK ad spend to fall by 12% in 2009

Outdoor advertising revenue was down 5.8% year on year in Q3, the fourth consecutive quarter it has declined. The figures from the Outdoor Advertising Association would appear to contradict industry opinion that revenue would bounce back in the second half of 2008. The largest percentage decline came from the motor industry, which spent 33.6% less… Continue reading Outdoor ad revenue down 5.8% in third quarter

UK TV ad spend is expected to fall by 6% this year and 3% in 2009, before seeing growth of 2% in 2010 and 1% in 2011, according to ZenithOptimedia. Ad revenues for the main UK terrestrial channels will decline 7% in 2009, added the agency. Zenith’s UK Television Forecasts to 2012 predicts that the… Continue reading UK TV ad spend to fall this year and next

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen. Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008 (see Internet Advertising Spend Up 21%). The Nielsen figure seems to contradict the received wisdom that… Continue reading Online Display Adspend Down 5.28% For Q2 2008