More Ad Revenue Uk articles

The latest Bellwether report, for Q2 2007, shows that ad budgets are growing at their fastest rate for seven years. Marketing budgets were revised up for the second successive quarter, with one in five companies reporting upward revisions. The internet again saw by far the strongest gain in Q2, now accounting for an estimated 6%… Continue reading Q2 2007 Bellwether: Marketing Budgets Revised Up

UK adspend will grow 2.6% this year, totalling £26 billion, and 3.1% next year, according to a new forecast from GroupM. GroupM added that measured media revenue will recover 4% this year to £13 billion, with marketing services up 1%, also to £13 billion. According to GroupM, internet will still supply most of the growth… Continue reading UK Adspend To Grow 2.6% In 2007

Television adspend in the UK should experience modest growth in the third quarter, according to a forecast from ZenithOptimedia. A report in MediaWeek says that the TV market has been boosted by substantial growth in categories such as internet search, gambling and leisure, alcohol, food and retail, against a weaker performance in traditional areas such… Continue reading TV Adspend Faces Modest Q3 Growth

The Advertising Association’s (AA) Quarterly Survey of Advertising Expenditure has just been published, showing that advertising expenditure in the UK totalled £4.2 million in the first quarter of 2007, representing a year-on-year increase of 3.0%. The survey, researched and compiled by the World Advertising Research Center (WARC), reveals that this is the highest such increase… Continue reading UK Adspend Reached £4.2 Million In Q1 2007

Television advertising spend will rise in 2007 despite a sluggish start to the year, according to Nick Bampton, managing director of Viacom Brand Solutions (VBS). Bampton was speaking at the Marketing Week TV conference, where he said that despite an “annus horribilis” in 2006, TV advertising was up nearly 11% in six years. Figures from… Continue reading TV Adspend Predicted To Rise

The latest Marketing Trends Survey from the Chartered Institute of Marketing has revealed that while advertising is still the biggest item in average marketing budgets, its position is being eroded as more resource is devoted to other marketing activities. Advertising will account for just under 15% of marketing spend on average, which means a larger… Continue reading CIM Publishes Spring Marketing Trends Survey

The results of a recent survey from Q Research show that only 32% of the British 11-20 year olds surveyed would be happy to receive advertising messages to their mobile phones. However, when these youngsters were asked if they would like tor receive advertising messages targeted to the individual recipient, this figure rose to 71%.… Continue reading Some British Teens Happy To Receive Mobile Ads

The latest Bellwether report for the first quarter of 2007 has just been released, recording the strongest upward revision of UK marketing spend for three years. The report, from the Institute of Practitioners in Advertising, says that one in four companies is now reporting an upward revision to total current marketing budgets. In Q1 2007,… Continue reading Q1 2007 Bellwether: Marketing Budgets Show Strong Growth

Total display revenue is forecast to reach £9.8 million in 2007, a rise of 2.9% year on year, according to figures from the Advertising Association. The figures also show that total display revenue fell from £2.6 million in the fourth quarter of 2005, to £2.5 million in Q4 2006. UK Total Advertising Short Term Yearly… Continue reading Growth Forecast For UK Ad Revenue

The UK economy is expected to grow by 2.75% in 2007, with growth moderating by just under 0.25% points in 2008, according to the latest report from the Euroframe – European Forecasting Network. Inflation has eased slightly from the highs recorded at the turn of the year and the Network expects it to moderate further,… Continue reading 2007 Growth Forecast For UK Economy