More Ad Revenue Uk articles

Marketers are remaining upbeat about their own organisations’ prospects – even if they are increasingly gloomy about the UK’s economic outlook, according to a new survey by the Chartered Institute of Marketing. The Marketing Trends Survey, completed for the Institute by Ipsos MORI, reveals that more than a third of marketers believe the UK will… Continue reading Marketers Upbeat Despite Economic Slowdown

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008. This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007        Total Advertising Expenditure (£ Millions) Press     7,716… Continue reading UK Adspend Grew 4.2% In 2007

New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience. The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was… Continue reading New Research Showcases Cinema Ad Effectiveness

UK media spend on online advertising networks will reach an estimated £385 million in 2008, following growth of 60%, according to a new report from e-consultancy. e-consultancy said that this growth was due to improved understanding of the potential for return on investment and increased opportunities to reach the right audience effectively, for example through… Continue reading UK Spend On Online Ad Networks To Grow

The IPA’s latest Bellwether Report, for the first quarter of 2008, reveals that current budgets have been revised down for the second consecutive quarter. Weaker than expected sales, subdued consumer spending, and ongoing concerns about the health of the UK economy have driven this cost-cutting, said the report. The ‘All other’ category, which includes ‘below-the-line’… Continue reading Q1 2008 Bellwether: Marketing Budgets Cut For Second Consecutive Quarter

Digital publishers saw an increase in total revenues of more than 50% in 2007, according to the Association of Online Publishers. The AOP said that 31% of publishers had also predicted growth in the coming year, despite a worsening economic outlook. The association found that the dominant theme of its 2008 Census of members’ businesses… Continue reading Digital Publishers Boost Revenues By Over 50% In 2007

Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today. This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

ZenithOptimedia has downgraded its UK TV adspend forecast for this year, after a disappointing first quarter and continued uncertainty in the global economy. Zenith’s Q1 adspend forecast predicts zero growth in TV adspend across 2008, down from a forecast of 2.2% growth in December. Zenith is also downgrading its forecast for outdoor ad spend in… Continue reading Zenith Downgrades UK TV Adspend Forecast

Advertising expenditure in the UK is expected to rise by 3.2% this year, at current prices, with outdoor & transport and the internet leading the growth. These figures are published today in the Advertising Association’s (AA) Advertising Forecast, researched and compiled by the World Advertising Research Center (WARC). The media covered in the report include… Continue reading UK Adspend To Rise 3.2%

Advertisers will spend £3.4 billion online in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer. Internet advertising spending will continue to show double-digit growth through 2010, said eMarketer, passing £4.3 billion in 2010 and exceeding £5 billion in 2012. Internet advertising should hold its… Continue reading Online Adspend To Rise 27% In 2008