The UK is finally set for an economic recovery following six consecutive quarters in recession, according to a new report by The Nielsen Company.
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At the start of October, a forecast from Carat predicted that UK adspend would fall 12% in 2009.
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
The rate of decline in UK marketing spend eased sharply in quarter three, according to the IPA’s latest Bellwether survey.
Carat has forecast a 9.8% fall in global adspend for 2009, with the UK expected to be down almost 12%.
Online has overtaken TV for the first time to become the UK’s biggest advertising medium, up £82 million in the first half of the year to £1.75 billion, according to new figures from the IAB.
Aegis Group has reported a 10.8% dip in revenues over the past six months to 30 June.
The IAB Europe’s new annual AdEx Report predicts that UK display online adspend will decline by 4% this year, the first fall since 2001.
New research from Econsultancy and Clash-Media shows that 53% of marketing budgets for UK, European and US companies have increased in the past year. This extra budget is being used to fund high-return Online Lead Generation campaigns, the report found, with 61% of spend now made online, compared to 51% last year. Paid Search has… Continue reading Marketing budgets showing increases