More Ad Revenue Uk articles

The IPA’s latest Bellwether survey published today has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history. The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer. The latest downward… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

ZenithOptimedia has downgraded its UK ad forecast for this year and 2009, with significant growth expected to return in 2010. As the worldwide financial crisis hits the sector, total UK adspend is forecast to fall 2.1% this year, with an increase of 1.5% expected in 2009, down from Zenith’s prediction of 5.6% growth made in… Continue reading UK Adspend Forecast Downgraded By ZenithOptimedia

UK internet advertising expenditure grew to £1.68 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to the latest online adspend figures from the Internet Advertising Bureau (IAB). The research said that without the growth shown by online, the advertising market as a whole would have experienced a 4.6% decline in… Continue reading Internet Advertising Spend Up 21%

Although UK online ad spend is forecast to post double-digit growth year on year, it is likely to fall as the economic downturn takes effect, according to a new report from PricewaterhouseCoopers. Citing Advertising Association data, the report predicts that total UK online ad spend growth will slow to about 20% in 2008 – a… Continue reading UK Online Adspend To Record Double Digit Growth This Year

A new report from eMarketer predicts that search advertising will claim 60% of online ad spending in the UK for at least the next few years. Search is set to become more and more important, according to eMarketer. In the UK, search advertising has always taken a higher share of spending compared with other formats… Continue reading Search Advertising To Claim 60% Of UK Online Adspend

Carat has issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 has been revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%. Year on Year % Growth At Current Prices    2007a 2008e 2009e… Continue reading Carat Revises Down Global Ad Forecast

Bowmark Capital has published its second Entrepreneurs’ Index with the outlook becoming distinctly gloomy during the past six months. The Index is a survey of small to medium-sized businesses in the UK with tracks respondent’s levels of optimism, financial performance and prospects together with corporate activey and cattitudes tot eh canllenges and opporuties they face… Continue reading Bowmark’s Entrepreneurs Index Distinctly Gloomy

The Q2 2008 Bellwether Report was released today, with the third consecutive quarter of cuts and to the greatest extent since 2001. Disappointing sales, rising costs and growing economic gloom were cited as reasons for companies cutting marketing budgets and it expects further cuts later in the year. All sectors within marketing have seen cuts,… Continue reading Largest Marketing Budgets Cuts Since 2001

GroupM has revised down its 2008 ad growth forecast to 4% from 6%, adding that – excluding internet – traditional media revenue will fall 2% this year and 2% in 2009. TV advertising is expected to fall 2% in both 2008 and 2009, with national newspapers also down, by 3% this year and 4% next… Continue reading GroupM Revises Down 2008 Ad Forecast

Over 50% of an average marketer’s budget is now spent online, according to a new report from online lead generation company Clash-Media. According to the research, over 70% of companies use search engine optimisation, paid search and e-mail marketing to in-house lists. Use of offline marketing methods has largely decreased, with only press and television… Continue reading Over 50% Of Marketers’ Budgets Spent Online