More Ad Revenue articles

The current advertising outlook is one of cautious optimism, with most forecasters predicting the start of a slow and steady improvement in growth rates this year. In the US, revenue growth is on course to outperform the global average, leading the way to recovery. Radio has had a very good recent run and television is… Continue reading Current Ad Growth Bubble May Not Hold, Warns Myers

ITV airtime revenue could be down by as much as 10% year on year in February and March, according to estimates from Merrill Lynch analysts. The dip is partly due to advertisers’ reluctance to spend whilst there are large uncertainties over the short-term future of consumer spend. However, the ‘great irony’, as Merrill points out,… Continue reading ITV Revenues Drop As Audiences Improve

US adspend will increase by more than 3% to $117.5 billion in 2003, according to a full-year forecast issued by CMR yesterday. In its last market study, CMR was upbeat on the state of the advertising market, pronouncing that 2002 would see positive growth of 2.5% (see US Adspend Up By $2 Billion Through Third… Continue reading CMR Predicts ‘Modest Growth’ For Advertising Sector

Fourth quarter advertising revenue for US newspapers will grow by 3.5%, up from the 1.0% rise in Q3, according to analysts at Merrill Lynch. Some of this improvement will be due to easier comparisons, but nevertheless, a muted ad recovery is in place, reckons the broker. The newspaper sector ended a six consecutive quarter run… Continue reading US Newspaper Revenue To Grow 4.0% In 2003, Says Merrill Lynch

Global advertising revenue will grow by 3.0% in 2003, with a reasonably strong US being dragged down by poorer markets in Europe, according to an outlook for the year from Merrill Lynch. The broker says that the US will grow by 4.0%, as previously reported (see Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad… Continue reading Stronger US, Weaker Europe Finds Merrill’s Ad Outlook

US magazine advertising revenues rose by 4.8% across the whole of 2002, whilst page volumes declined by 3.2%, according to the latest data from the Publishers Information Bureau (PIB). It is the technology advertising sector which has seen revenues plummet most severely, down by 17.2% across the full year. The strongest category was drugs and… Continue reading US Magazine Revenue Grows 4.8% In 2002

UK television advertising revenue will grow by 4% this year, in a total market up by 4%-5%, according to new forecasts from media audit consultancy, Billetts. A pick-up in spend that began in Q4 2002 is expected to continue into this year and overall growth is forecast to be the same this year as last,… Continue reading UK TV Revenue To Grow 4% In 2003, Says Billetts

US marketers are bullish on spending plans for 2003, with over two thirds of respondents to the Jack Myers Advertising Confidence survey planning to increase their budgets during the year. A substantial 22.5% of marketers intend to increase budgets by more than 8% this year, whilst 45.0% are planning increases of 1% to 8%. Only… Continue reading US Marketers Confident Of Increasing Budgets In 2003, Finds Myers

US online retail spending will grow by 28% to $52 billion in 2003 and is on track to surpass $100 billion by 2007, according to forecasts from Jupiter Research. It is estimated that 156 million Americans used the web during 2002 and 82 million shopped online. Jupiter predicts that the online population will increase by… Continue reading Jupiter Projects Healthy Growth For Online Retail Market

Just under half of UK publishers believe that magazine expenditures will increase in the next year or two, whilst 26% predict that they will decrease to some degree. This is one of the findings of a recent survey conducted by Optima. The most common outlook, shared by 38% of the 156 respondents to the survey,… Continue reading Magazine Revenue Will Increase In Next Two Years, Say Half Of UK Publishers