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Online advertising spending growth will outpace growth in total US media spend in 2003, according to a white paper from eMarketer. The Media Spending Outlook produced in conjunction with the Interactive Advertising Bureau (IAB) predicts that overall ad expenditure will increase by 4.7% next year. This estimate is in line with a number of recent… Continue reading Online Media Helps To Fuel Ad Recovery

Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas. The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television,… Continue reading Marketing Budgets To Rise In 2003, Says Study

ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year. This is according to a new set of estimates from Merrill Lynch. Analysts at Merrill say that ITV’s share of… Continue reading ITV’s Market Share To Fall 2% Points In 2003, Says Merrill Lynch

The internet advertising market in the UK is set to stage a rather spectacular comeback next year, if new forecasts from Initiative Media prove correct. The media agency is predicting that web advertising revenue will soar by 47.9% in 2003, following the 15.7% decline of this year. By comparison, OMD UK – another media buying… Continue reading UK Advertising Forecasts From Initiative Media

US business-to-business (B2B) advertising spend decreased by 9% in October, whilst advertising page volumes decreased by 10.6%, according to the latest figures from American Business Media (ABM). This is an improvement in the rate of decline, with overall growth this year standing at -16.7%; pages are down by 16.9% in the calendar year. “In spite… Continue reading Decline Eases Slightly In US B2B Advertising

US advertising will grow by 1.6% in 2002, leading the global ad industry out of two years of decline, according to a consensus of recent advertising forecasts. Growth is then expected to rise to around 3.6% in 2003, hit 4.2% in 2004 and fall back to 3.7% in 2005. These averages were taken from the… Continue reading Insight Analysis: US Advertising Forecast Comparisons

A consensus of the most recent advertising growth forecasts for the UK puts 2002 growth at 0.4%, rising to 4.4% in 2003. The figures are buoyed by optimistic predictions from the Advertising Association (AA), which includes estimated production costs in its calculations. The AA is expecting a stronger couple of years in 2003/4, followed by… Continue reading Insight Analysis: UK Advertising Forecast Comparisons

Total US magazine advertising revenue increased 12.6% year on year during November to close at $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for November was 24,317, up 6.9% on last year. In the year-to-date, ad revenue rose by 3.3% to $15.1 billion, whilst page… Continue reading US Magazines Show Strongest Advertising This Year In November

In a busy week of forecasts, Universal McCann has offered the most optimistic prognosis yet for the ailing ad market. Robert Coen, the agency’s venerable advertising prophet, is predicting that US adspend will increase by 5.3% to $249.3 billion in 2003. This compares with the 1.9% growth forecast by Zenith Optimedia (see Zenith Optimedia Predicts… Continue reading Universal McCann Expert Upbeat On Ad Prospects

The consensus of a number of the most recent advertising forecasts puts 2002 global growth at 0.2%, rising to 3.4% in 2003. This is a notable upgrade on the previous consensus, as compiled by MediaTelINSIGHT in September (see Insight Analysis: Global And Regional Advertising Forecasts Comparisons). These figures are compiled from an average of the… Continue reading Insight Analysis: Global And Regional Advertising Forecast Comparisons