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Total advertising expenditure will increase by 1% in 2003, according to Publicis, the world’s fourth largest ad network. The French media group has previously lamented the “lack of visibility” in the worldwide ad market (see ‘Total Lack Of Visibility’ In Ad Market, Says Publicis) but Maurice Levy, the chairman and CEO of Publicis, put his… Continue reading Leading Network Predicts Small Growth In Adspend

Outdoor advertising is set to increase its share of UK advertising over the next twelve months or so, according to 85% of the top 50 media agencies surveyed last year by Vivid Research. The research indicates how the cheaper, more flexible media, such as outdoor and radio, can benefit in a recessionary period. Outdoor is… Continue reading Outdoor Expected To Boost Share In Tough Ad Conditions

ITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network. A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading ITV’s Share Of Advertising To Tumble To 51% In 2003, Say Forecasts

The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever. The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever

US newspaper advertising could grow by as much as 6.1% this year, according to a high-end forecast from the Newspaper Association of America (NAA). The group has also produced a more conservative estimate which puts growth at 3.2% for the year. However, the NAA’s vice president of business analysis and research, Jim Conaghan, notes that… Continue reading NAA Predicts Revenue Growth Momentum For US Newspapers

The prospects for US advertising growth in 2003 are being treated with ‘cautious optimism’ by analysts at Merrill Lynch, mirroring the broker’s outlook at the beginning of 2002. It is forecasting a 4.0% growth for the US and 3.0% growth globally this year, falling pretty much in the middle of forecasts from Zenith Media (see… Continue reading Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad Outlook

Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend. In an interview with the paper, Sorrell said that current factors give little cause for hope for a… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell

December brought a flurry of prognostications from the world’s leading advertising forecasters, all predicting a return to positive growth globally in 2003. An INSIGHT-compiled consensus of this latest round of figures puts worldwide ad growth at 3.4% this year, following a 0.2% consensus rise in 2002 (see Insight Analysis: Global And Regional Advertising Forecast Comparisons).… Continue reading Insight Analysis: Media Healthcheck – December 2002

US radio advertising revenue is forecast to grow by 5.3% in 2003, with national advertising continuing to out-pace local, according to analysts at Merrill Lynch. This is an outperformance of the broader advertising market forecast, for which Merrill predicts 4.0% growth, and is a slight increase on the 5.2% 2003 growth that the broker forecast… Continue reading US Radio Advertising Set For 5.3% Growth In 2003, Says Merrill Lynch

Advertising page volumes in the business-to-business (B2B) hi-tech publishing market decreased by 15.6% in November, according to the latest figures from United Business Media’s (UBM) CMP Media. Within this market, CMP saw a decrease in its volumes of 9.9%. In the calendar year to November, the sector’s ad volumes dropped by 31.6%, whilst CMP fell… Continue reading Hi-Tech Publishing Market Ad Volumes Fall 16% In November