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After compiling and analysing a broad selection of other high-profile predictions, eMarketer is forecasting that US advertising spend will grow by 4.7% in 2003. These comparative figures are shown below. It should be noted, however, that forecasters do not necessarily produce their figures on the same basis. In this selection all the data include TV,… Continue reading US Advertising Growth Comparisons From eMarketer

Despite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery. The latest IPA Bellwether report showed that of those setting new budgets for 2003 in the fourth quarter, twice as… Continue reading INSIGHTanalysis: Bellwether Brings Mixed Message For Marketers

The Bellwether report, issued today by the IPA, has dampened hopes for a recovery with one in four of the UK’s leading companies revising their budgets downwards during the final quarter of 2003. According to the report, total current marketing budgets were revised down for the second consecutive quarter. However, the drop was not as… Continue reading IPA Bellwether Report: Down But Not Out

The health of the advertising economy is closely related to corporate profitability and consumer spending. A number of industry observers have noted that during the recent advertising downturn, corporate profitability has been the weak factor in the economy, whilst consumer spending has been resilient. However, in a pan-European outlook for 2003, Merrill Lynch analysts say… Continue reading European Advertising Will Grow Despite Likely Consumer Spending Slip

US consumers are expected to spend $14.8 billion online during the first quarter of this year, a marginal increase on the same period in 2002, according to the latest figures from the Yahoo!/ACNielsen Internet Confidence Index. The spending forecast, whilst up 1.4% on Q1 2002, is down by 4.5% on the $15.5 billion spent by… Continue reading US Online Retail Spend To Nudge Up 1.4% In Q1, Finds Survey

Business-to-business adspend increased by 1.6% year-on-year and totalled $656,870.4 million in November, according to new figures from American Business Media (ABM). The rise followed a decline of 9% in October (see Decline Eases Slightly In US B2B Advertising) but advertising page volumes were down by 4%. The biggest surge occurred in the travel sector which… Continue reading B2B Sector Boosted By Advertising Upturn

Cinema admissions for 2002 were the highest in 30 years, reflecting a 13% year-on-year increase, according to the Cinema Advertising Association (CAA). Almost 176 million visits were made to the cinema, an average of 3.37 million weekly cinema admissions to see films such as Harry Potter And The Chamber Of Secrets and the 20th instalment… Continue reading Cinema Admissions Up 13% In 2002, Says CAA

Total US radio ad revenue rose by 10% in November – the third month in a row that ad sales have shown double-digit growth. The latest figures from the US Radio Advertising Bureau (RAB) show that November is also the ninth straight month of revenue increases for the medium. National spend continues to lead the… Continue reading US Radio Revenue Growth Surge Continues In November

Almost half of marketers expect to increase their budgets this year, with just 19% predicting a reduction, according to a new survey from the US-based Patrick Marketing Group (PMG). The report has found a markedly different sentiment from marketing executive at the beginning of this year as compared with that of 2002 when the attitude… Continue reading Majority Of Marketers See Budget Increases And Action In 2003

2002 was a bumper year for cinema with box office revenue growing by 10% year on year, according to the latest figures from trade publication, Screen Finance. Research shows that box office takings topped £800 million last year, with 350 film releases, compared to a box office total of £727 million from 321 releases in… Continue reading UK Box Office Earnings Climbed 10% In 2002