More Ad Revenue articles

Total US magazine advertising revenue rose by 9.5% year on year during January, to close at $883.5 million, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for January was up 4.8% to 12,483. Eleven of the twelve major advertising categories revenues rise over January 2002. Notable gains… Continue reading US Magazine Revenues Rise By 9.5% In January

The US hi-tech business to business publishing sector saw its advertising page volumes decline by 13.4% in December, according to the latest figures from United Business Media (UBM). This is a slight improvement on November’s figures, which showed the total market declining by 15.6% year on year (see Hi-Tech Publishing Market Ad Volumes Fall 16%… Continue reading Hi-Tech Publishing Market Ad Volumes Dip 13% In December

The UK radio sector underperformed in 2002 as compared to the UK television and US radio markets, according to analysts at Merrill Lynch. The broker says that the UK radio sector grew by around 2.5% in revenues in 2002, whilst the UK TV sector saw revenues rise by around 4.1% overall (although ITV dropped by… Continue reading UK Radio Underperformed TV In 2002, Says Merrill Lynch

In the short-term, a conflict with Iraq will have little sustained impact on the advertising economy, although a drawn-out ground war is a much more serious threat, says Jack Myers, writing in today’s Jack Myers Report. US adspend prospects for 2003 and 2004 remain bullish, he says, adding that most analysts are predicting growth for… Continue reading War May Not Hurt US Adspend In Short-Term, Claims Myers

ITV1’s share of viewing closed 2002 down by 2.6% points on the year before, whilst the multi-channel sector saw its share rise by 2.4% points, according to figures from BARB. ITV1’s average share of all TV viewing was 24.1% in 2002, down from 26.7% in 2001. Its primary rival, BBC1, saw its share fall by… Continue reading INSIGHTanalysis: ITV1 Share Further Eroded In 2002

Online adspend increased by over a fifth in Germany during 2002, says a new study from Nielsen Media. The research company surveyed twenty leading agencies from around the country and found that internet advertising revenue went up by 20.9% to E255.9 million last year. The biggest gains were in the service sector which saw income… Continue reading Web Advertising On The Rise In Germany

UK radio revenue growth will be subdued for most of this year, as visibility remains poor. That is the prognosis from Merrill Lynch analysts, following a radio industry dinner last week. Revenue growth last year of 2% to 3% was driven mostly by the sponsorship and promotions sector (see UK Radio Beats Revenue Forecasts In… Continue reading UK Radio Update: Consolidation ‘Vital’, Revenues Muted

There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell. Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast

Despite the ongoing advertising downturn, the majority of UK agencies managed to increase or sustain their investment in marketing and new business during 2002. A survey of over 150 agencies across advertising, PR, direct marketing, digital and media disciplines shows that advertising agencies had the largest number of staff dedicated to new business and marketing,… Continue reading Agencies Maintain New Business Spend During 2002

After suffering a 12.5% decline in 2002, US online advertising is set to return to growth this year, with eMarketer forecasting a 6.3% rise in revenues. The online ad sector has undergone two years of decline following the burst of the dotcom ‘bubble’ and has not been helped by the downturn in the broader advertising… Continue reading US Online Advertising Forecasts From eMarketer