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US radio advertising jumped by 17% year on year in September 2002, the highest monthly radio growth rate since May 2000 when ad markets were peaking. The latest data from the US Radio Advertising Bureau (RAB) show that national ad dollars soared by 26%, whilst local spend rose by 14%. September also closed Q3, in… Continue reading US Radio Figures Looking Stronger And Stronger, Up 17% In September

There are now green shoots of recovery in the US advertising market and new figures from CMR indicate that spending increased by 2.2% in the first nine months of 2002. The data shows that overall revenue for the year to 30 September totalled $84.4 billion, compared with $82.6 billion in the same period last year.… Continue reading US Adspend Up By $2 Billion Through Third Quarter

colspan=”5″>US Online Advertising Revenue Forecasts ($ billion) 

Outdoor advertising revenue increased by 5.1% year on year during the third quarter of 2002, according to the latest figures from the Outdoor Advertising Association (OAA). The OAA’s chief executive Alan James describes the figures as ‘steady, rather than rocketing’ and does not anticipate a stronger upswing for at least another twelve months. Growth was… Continue reading UK Outdoor Revenue Grows 5.1% In Q3

After two years of negative growth, the US online advertising sector is set to undergo a minor revival in 2003, according to new forecasts from eMarketer. It is estimated that total revenue from internet advertising will increase by 5% to $6.7 billion next year. This, say analysts, is a reflection of the stabilising economic situation… Continue reading US Net Advertising On The Up Curve

Total US magazine advertising revenue increased by 7.5% in October to $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for October was 22,387, down 0.2% from last year. In the year-to-date, revenue closed at $13.4 billion – an increase of 2.2% – and ad pages… Continue reading ‘Cautious Optimism’ Seen In Improving US Magazine Revenues

UK commercial revenue growth for the third quarter has beaten analysts’ expectations by turning in a 3.2% year on year growth to £140 million, according to the latest figures released by the Radio Advertising Bureau (RAB) this morning. In September, analysts at Merrill Lynch forecast that Q3 would be down by 5.0%, following two quarters… Continue reading UK Radio Beats Revenue Forecasts In Third Quarter

The unexpectedly poor Q3 radio trading in the UK appears to be continuing into October, although there is currently very little visibility beyond that, according to analysts at Merrill Lynch. In an update on the UK radio marketplace, the broker said that Q4 comparables should ease slightly and it hopes to see the market pick… Continue reading UK Radio Trading Remains Weak Into Q4

UK radio advertising revenues are set to grow at a slight higher rate than the overall advertising market between now and Q2 2004, according to the latest quarterly advertising forecasts from the Advertising Association (AA). The figures show an average quarterly growth of 4.6% between Q1 2002 and Q2 2004 for radio, whilst the overall… Continue reading UK Radio Advertising Forecasts From The AA

UK display advertising is set to grow by 1.8% in Q3 this year, after which growth should steadily, if not dramatically, rise. This is according to the latest set of forecasts from the Advertising Association (AA). The figures show increases in quarterly growth throughout 2003, followed by a gentle dip moving into 2004. Throughout the… Continue reading Advertising Association Long-Term And Quarterly UK Ad Forecasts