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Following two years of decline, a gradual growth in advertising spend over the next couple of years is anticipated by analysts at ABN AMRO, who are reinstating their coverage of the European media sector. The broker forecasts that global advertising spend will grow by 2.2% in 2003 and by 3.9% in 2004. Advertising contributes around… Continue reading ABN AMRO Forecasts Gradual Ad Growth In 2003, Rising In 2004

At present, personal video recorders (PVRs) are considered a niche product and fears that they could spell the beginning of the end for television advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?) have so far proved unfounded. However, take-up is on the increase (see PVRs To Emerge As A Force, Says Informa Media)… Continue reading PVR Technology Will Force Advertisers To Adapt, Says Forrester

A new report has offered an optimistic prognosis for the US advertising industry by claiming that 2003 will see a significant increase in spending. The forecast, Outlook for Advertising and Media is produced by financial information specialist Global Insight. It claims that all media types will experience a recovery in advertising sales in the next… Continue reading US Advertising Market To Grow By 6% In 2003, Says Report

There were further indications of a mini-recovery in the US advertising market yesterday as Nielsen Monitor-Plus revealed that spend for the first nine months of 2002 had increased by 3.8% year-on-year. Total expenditure for the year to September rose to $69.3 billion from $66.7 billion in 2001 as eight of the eleven media sectors measured… Continue reading US Adspend Up 3.8% Through Q3, Says Nielsen

The Internet Advertising Bureau (IAB) has unveiled a wide-ranging plan which aims to double the size of the online advertising market in two years. According to IAB’s managing director, Danny Meadows-Klue, there is a vast disparity between the share of advertising budgets spent on the internet and the size of internet audiences. In an attempt… Continue reading IAB Plans To Double Internet Ad Spend In Two Years

Advertising volumes at United Business Media’s (UBM) US technology publishing division, CMP Media, fell by 20% in October, after a 3.6% increase during September (see Hi-Tech Publishing Ad Decline Eases Slightly In September). However, the decline is exaggerated given that there were five weeks in October during 2000 and 2001, but only four weeks this… Continue reading CMP Figures Show Continuing Weakness In Hi-Tech Advertising

US advertising will grow by 4% in 2003, Merrill Lynch analysts have concluded following a survey of large national advertisers. In the survey, the broker received responses from 17 advertisers of the largest national advertisers, 70% of which said that they do not plan to reduce ad budgets for 2003; 18% expected budgets to remain… Continue reading More Confidence Seen In US Advertisers By Merrill Lynch

The outlook for European and US advertising remains largely gloomy, despite some more promising signs from the big networks, according to Lehman Brothers. The top five global ad agency groups have now reported their third quarter results, which contained a few more positive indicators – organic growth up on Q2 and some stabilising of the… Continue reading Ad Agencies Q3 Figures Leave Gloomy Outlook For Lehman Brothers

US newspaper advertising expenditures for the third quarter of 2002 totaled $10.7 billion, a 1% rise year on year, according to preliminary estimates from the Newspaper Association of America (NAA). This ends six quarters of negative growth for the industry. Retail advertising spending rose 2.7% to $5.1 billion and national spend increased by 5.2% to… Continue reading US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3

Analysts at Merrill Lynch are upgrading their US radio advertising growth forecasts following a strong September, which saw revenues rise by 17% year on year, according to the Radio Advertising Bureau (see US Radio Figures Looking Stronger And Stronger, Up 17% In September). The broker is maintaining its Q4 2002 forecast of 10% growth, but… Continue reading Merrill Lynch Upgrades 2002 Forecast For US Radio