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Media giants WPP and Gannett have both been making reassuring noises this week designed, no doubt, to allay investors’ fears in these difficult economic times. According to the Guardian, WPP chief executive Martin Sorrell met with analysts last week following the news that profit warnings from other US ad companies had started a run on… Continue reading WPP And Gannett Speak Out To Reassure Investors

Jupiter MMXI, suppliers of at home internet audience data for the UK since 1999, has announced that data will now be released from now on on a weekly, rather than monthly, basis. As calls for industry wide agreement on standards for internet audience measurement gather strength, the move will make it easier for advertisers to… Continue reading Jupiter MMXI Launches Weekly Internet Data Release

UK adspend broke the £17bn barrier for the first time ever during 2000, according newly released statistics from the Advertising Association. During what turned out to be the ninth consecutive year of growth for the industry, adspend increased by £1,594m from the 1999 total, an accelerated growth rate of 10%, or more than 7% in… Continue reading UK Adspend Tops

By 2005, Jupiter predicts, interactive TV shopping revenues will reach $4.3 billion and iTV shopping will account for 44% of all TV-based shopping. Despite this opportunity, iTV advertising will not be big business as the market and technology will be fragmented in the short to medium term. Advertising revenue from iTV, Jupiter forecast, will account… Continue reading iTV Revenue Will Fall Short Of “Grand” Expectations, Says Jupiter

The latest Advertising Confidence Index (ACI) report from economist and media analyst, Jack Myers, suggests that the advertising downturn may have hit its lowest point in the US, although full recovery could still be a year and a half away. The ACI shows that there was a slight increase in marketers’ confidence during March, suggesting… Continue reading Myers Report Suggests US Ad Downturn May Have Peaked

According to a new report by the Aberdeen Group, the market for email marketing rose by 270% between 1999 and 2000 and is set to be worth over $1 billion by 2003, The Aberdeen group cites “simplicity, cost-effectiveness, and ability to retain and cultivate long-term customer relationships” as the reason for its increasing success.

A continued advertising downturn is certainly on the cards, if a new analysis by Universal McCann’s Robert Coen is to be believed. Coen, senior vice-president and director of forecasting at the global advertising agency, produces a review of advertising spend figures every six months. His latest offering predicts that the ad growth rate for the… Continue reading Universal McCann VP Sees Continued Ad Gloom

Despite the continued gloom surrounding the advertising industry and spending uncertainty from advertising and media executives, there is still a lot of confidence in the transactional media – online and direct marketing. These are the findings of the latest Myers Reports Advertising Confidence Survey. Only 7% of respondents to the survey said they intend to… Continue reading Confidence In Direct Marketing And Net Sponsorships Is Higher In Current Ad Climate

French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001

US magazine advertising volumes were down by 17% in May and 9.4% in April, according to new figures released by the Publishers Information Bureau (PIB). In the year to date magazine revenue is down by 1.5% on volumes which declined by 9.4%, according to an analysis of the PIB data by ABN Amro. It is… Continue reading US Magazines Volumes Drop 17% In May, As Tech Sector Worsens