More Ad Revenue articles

US advertisers are increasingly shifting ad dollars to social networking websites from portal sites, reports eMarketer. Many of those ad dollars are going to MySpace and Facebook, which together hold a 72% share of the US market for social network advertising, according to eMarketer. “Social networking is proving to be a true revenue driver,” said… Continue reading US Ad Dollars Moving To Social Network Websites

For the first time, online advertising will surpass radio advertising spending in the US, according to a new forecast from eMarketer. But this does not signal the death of the radio, according to eMarketer’s report Radio Trends: On Air and Online. There are many synergies between radio and the Internet and, for the most part,… Continue reading US Online Advertising To Surpass Radio Adspend

US spending on cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising will grow a projected 20.3% in 2007 and an additional 18.4% in 2008 and 18.5% in 2009, according to Jack Myers Media Business Report. These non-traditional media grew nearly 23% in 2006, delivering $25.2 billion to media company coffers, or 11.3%… Continue reading US Adspend To Grow

Total advertising expenditures in the first half of 2007 slipped by 0.3% to $72.59 billion versus the same period in 2006, according to new data from TNS Media Intelligence. Steven Fredericks, president and CEO of TNS Media Intelligence, said: “For the first time since 2001, media advertising expenditures have declined for two consecutive quarters. “While… Continue reading US Adspend Slips 0.3%

The US outdoor advertising industry maintained a 7.9% growth rate in the second quarter, equalling $2.2 billion in total ad dollars, according to the Outdoor Advertising Association of America (OAAA). This means that the industry has now sustained an 8% annual growth rate for several years in a row, with each quarter building on a… Continue reading US Outdoor Advertising Sustains Growth Rate

New research from eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. The online market research firm points out that is still only 13.4% of the total internet ad market. David Hallerman, eMarketer senior analyst and author of the new report, Local Online Advertising: Measuring the Market, said:… Continue reading US Local Online Advertising To Reach $2.9 Billion

Total advertising expenditures at US newspaper companies were $11.3 billion for the second quarter of 2007, an 8.6% decrease from the same period a year earlier, according to new figures from the Newspaper Advertising Association (NAA). Spending for print ads in newspapers totaled $10.5 billion, down 10.2% versus the same period a year earlier. Advertising… Continue reading US Newspaper Adspend Declines

Silver surfers spend an average of 42 hours online every month, more than any other age group, according to Ofcom’s annual Communications Market Report 2007, published today. The report also says that the over 55s was the only age group to increase its average radio listening between 2002 and 2007 (up 5.5%). Recent research from… Continue reading Silver Surfers Spend More Time Online Than Any Other Age Group

A new forecast from OPera Media predicts that continued strong increases from the online search and classified sectors will see UK total advertising spend increase by 3.3% this year, adding that the television, press and radio markets will continue to lose share of advertising spend in 2007. OPera also says that television revenues will remain… Continue reading UK Adspend To Increase By 3.3% In 2007

A new report from eMarketer says that legal squabbles over internet radio will not stop the growth of the medium. The Radio Trends report quotes a US forecast from Bridge Ratings which predicts that internet radio will generate ad revenues of $19.7 billion in 2020, equal to those of terrestrial radio in 2006. Another estimate,… Continue reading Legal Arguments Won’t Stop Growth Of Internet Radio