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A new study conducted by JupiterResearch for Akamai Technologies reveals that having experienced poor video performance at an internet site, more than half of US online video users would seek content from a competing website, and a quarter would leave with a more negative brand perception and be less likely to return to the poorly… Continue reading Online Video Quality Could Affect Revenue Opportunities

GroupM’s latest global ad forecast says that advertising is easily keeping pace with robust growth in the global economy, despite negative news this year of debt fatigue, persistent inflation and tighter money. GroupM adds that with global ad revenue in prospect to rise 6% in 2007 to $433 billion and 7% in 2008 to $462… Continue reading Advertising Keeping Pace With Global Economy

US online adspend will reach $61.98 billion, surpassing newspapers to become the leading US ad medium in 2011, according to a new forecast from Veronis Suhler Stevenson (VSS). The 21st Communications Industry Forecast says that the consumer migration to digital media has spawned a year on year decline in the amount of time consumers spent… Continue reading US Online Adspend To Reach $61.98bn

US outdoor advertising industry revenue sustained last year’s strong growth trend with an 8% increase in the first three months of 2007, accounting for $1.6 billion in total spending, according to figures from the Outdoor Advertising Association of America (OAAA). Stephen Freitas, chief marketing officer for the OAAA, said: “The industry’s growth has remained consistent… Continue reading US Outdoor Ad Revenue Sustains Strong Growth

By 2011, eMarketer estimates there will be more than 200 million broadband internet users in the US, 92% of whom will regularly watch video online. At that time the broadband audience will be two-thirds the size of the total US TV audience, up from less than half the TV audience in 2006, says the online… Continue reading Traditional TV Model To Change Significantly

Internet TV advertising could achieve revenues of up to $10 billion worldwide by 2011, according to a new industry report from Understanding & Solutions. Understanding & Solutions adds that this equates to 18% of the internet advertising market for that year, forecast at $57 billion. However, there is an internet TV ‘goldrush’ in progress, as… Continue reading Internet TV Ad Revenues Could Reach $10bn Worldwide

A new forecast from eMarketer predicts that the general mobile ad spending market – along with ad spending that supports mobile multimedia – should reach over $13.8 billion worldwide by 2011. Of that total, mobile search is expected to account for 17%. Altogether, eMarketer projects that the global market for mobile search will approach $2.4… Continue reading Mobile Adspend To Increase

The latest Bellwether report, for Q2 2007, shows that ad budgets are growing at their fastest rate for seven years. Marketing budgets were revised up for the second successive quarter, with one in five companies reporting upward revisions. The internet again saw by far the strongest gain in Q2, now accounting for an estimated 6%… Continue reading Q2 2007 Bellwether: Marketing Budgets Revised Up

Spending on online marketing in Europe will double in the next five years, from around €7.5 billion in 2006 to more than €16 billion in 2012, according to a new report by Forrester Research. In five years, online marketing – including email, search, and display advertising – will represent 18% of total media budgets. According… Continue reading Online Adspend Set To Double

UK adspend will grow 2.6% this year, totalling £26 billion, and 3.1% next year, according to a new forecast from GroupM. GroupM added that measured media revenue will recover 4% this year to £13 billion, with marketing services up 1%, also to £13 billion. According to GroupM, internet will still supply most of the growth… Continue reading UK Adspend To Grow 2.6% In 2007