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As political spending continues to fuel US advertising spending, Universal McCann, along with many other global analysts, is revising previous predictions upwards to reflect the momentum in the marketplace. Bob Coen, director of forecasting of Universal McCann, says he now expects a 7.3% increase in advertising spending in the US this year, compared with a… Continue reading Universal McCann Revises Ad Forecasts

The popularity of broadband internet is helping to spur subscription and stream based advertising revenue, which is set to reach $625 million in the US during 2004 and $864 million in 2005, says a new report from AccuStream iMedia Research. The report, Streaming Advertising and Subscription: A Complete Market Analysis 2003-2005 concludes that audio and… Continue reading Broadband Set To Spur Stream Ad Revenue In The US

The latest report from Merrill Lynch says that advertising is finally back on track and as a result the group has revised its global advertising forecast for 2004 upwards to 5.5%. For the first time in several years, the regional forecasts for US and overseas are aligned with GDP; with US advertising expected to grow… Continue reading Merrill Advertising Forecasts Aligned With GDP

US advertising spending is expected to rise by 9.3% to $140.3 billion this year, according to the mid-year forecast from TNS Media Intelligence/CMR. The AdWatch: Outlook 2004 report presented in conjunction with Advertising Age says that the first half of 2004 will rise by 9.4% compared with the second half which will rise by 9.2%,… Continue reading US Advertising To Grow By 9.3% This Year

Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005

Over the past few months, there have been numerous reports indicating the advertising recovery is finally underway, but a closer analysis of the underlying figures reveals a different story and explains why many advertising agencies are staying subdued about the turnaround, reports the Financial Times. Figures released yesterday by the Advertising Association revealed that advertising… Continue reading Analysis Of Ad Figures Reveals Recovery May Not Yet Be Here

Confidence among Britain’s marketers has reached one of its highest ever levels and those in the business are certain the recession has finally come to an end, revealed a new survey from the Chartered Institute of Marketing (CIM). After an uncertain and hesitant recovery, UK marketers are now planning to invest to make the most… Continue reading UK Marketing Recession Is Finally Over, Says CIM Study

Nearly half of US advertisers expect their budgets to increase in the next year, according to a survey carried out by the Association of National Advertisers (ANA). As reported by Merrill Lynch, the latest ANA survey reveals that 49% of US advertisers expect to increase their advertising budgets this year, while 44% remain the same… Continue reading Half Of US Advertisers Set To Increase Ad Budgets

WPP chief executive Sir Martin Sorrell sounded an uncharacteristically optimistic note on the prospect of a global advertising recovery when he unveiled the company’s annual report yesterday. Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the worst advertising downturn in… Continue reading Sorrell Heralds Global Advertising Recovery

Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market