More Ad Revenue articles

Market analyst group, Merrill Lynch, today announced that it is revising down its quarter two 2004 growth forecast for the US radio industry, from 5.5% to 4.0%. Merrill Lynch returned to the crystal ball after April radio advertising revenue results were weaker than expected, growing by only 4%, down from 10% in March 2004 and… Continue reading 2004 US Radio Forecast Downsized By Merrill Lynch

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace. The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first… Continue reading Media Agencies Expect To See Client Expenditure Increase

The advertising market in Europe will remain ‘less vibrant’ in 2004 but can expect ‘greater pick up’ in 2005, says Merrill Lynch.Looking ahead, the Merrill Lynch quarter one industry report says, that advertising and marketing services in Europe can expect to see greater pick up in 2005 when compared to results for the rest of… Continue reading Europe To See Ad Market Pick Up In 2005

The UK TV market will become more, rather than less competitive, the chairman of Channel 4 told equity research company, Lehman Brothers. During the meeting, Luke Johnson said that he expects Freeview to become more attractive as more people find out about it. He also gave a pat on the back to the BBC, the… Continue reading TV Market To Become More Competitive Says C4 Boss

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

The majority of Europeans think that there are ‘too many and too boring’ advertisements surrounding them everyday, says a new report from GFK Marktforschung. A survey on people’s attitudes and preferences regarding advertising shows that all European respondents, regardless of country, agree that they are exposed to far too much advertising and most of it… Continue reading Europeans Want More Entertaining Adverts

The long-awaited global advertising recovery is now underway and the market is set to rise by 3.2% to $244,535 million in 2004 says a new report from Zenith Optimedia. This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan. In… Continue reading Advertising Marketing Set To Grow By 3.2%

WPP-owned global media agency, Mindshare, has overtaken rival network, Starcom, to become the number two worldwide agency in terms of revenues, according to the 2003 league tables from Recma. Over the last year, Mindshare saw revenues growing more than any other network with an 11.1% increase to $19,160 million. Publicis Groupe’s Starcom also managed an… Continue reading Starcom Drops In Worldwide Revenue Ranking

US internet advertising revenue rose by a healthy 20.9% taking 2003 total revenue to $7.3 billion , this is up $1.3 billion in 2002, according to a new report by PricewaterhouseCoopers (PWC)/Interactive Advertising Bureau (IAB). The Internet Advertising Revenue Report reveals that Q4 2003 accounted for 30% of the total 2003 revenue and marked the… Continue reading Internet Ad Revenue Grows By 21%

As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect these ‘to turn many heads’. The advertising market was one of the worst hit by the economic decline of the past few years but… Continue reading Merrill Lynch Sees Little Excitement In Q1 Agency Results