More Advertising articles

Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.

Gal-dem closing its doors should be a cause for great concern for the media industry’s present and future, writes UM UK’s managing partner.

Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.

In brief: WPP has acquired global sonic branding agency amp.

It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker’s co-founder.

For strategies to be effective in uncertain times they should be evaluated every 2-3 months and shouldn’t stretch further ahead than 12-months, writes Analytic Partners’ senior director.

In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.

Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.

In-brief: Google has published research on how its interest-based audience (IBA) solution performs when used in combination with privacy-preserving signals.

The managing director of The Sun shares what is coming up in conversations with clients at the moment and the secret to his leadership style.