Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.
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In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.
As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.
Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.
In brief: Independent media agency The Specialist Works has promoted Alice Rutland to head of AV.
Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
Commercial radio revenues hit £740m in total last year, radio’s highest ever total recorded revenue, despite a huge drop in the amount of media being bought by Government advertising as UK Covid-19 restrictions subsided.
Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.
Disney CEO Bob Iger wants to focus on Disney+ subscribers that are loyal to the point they aren’t sensitive to additional price increases.
In brief: TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.