More Advertising articles

Odeon Cinemas Group, Europe’s largest cinema operator, wants to convey the “pleasure of immersive cinematic viewing experiences and the emotional benefits of coming to an Odeon Cinema” in a new pan-European brand campaign.

Telecoms brand O2 has bought a special ad break during ITV1’s Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.

In brief: EssenceMediacom, GroupM’s latest merged agency, has appointed three people to its EMEA executive leadership team with a focus on data, technology, analytics and media solutions.

Sir John Hegarty will lead a heavyweight lineup of UK advertising and marketing experts at this year’s The Future of Brands conference, which will feature in-depth conversations about media measurement and marketing effectiveness.

Ocean Outdoor has today launched DeepScreen® Alive to select 3D screens across Europe, adding real-time data and immersive capabilities to campaigns.

The Media Leader’s new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.

In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.

In brief: Dentsu media agencies Carat, iProspect and Dentsu X will be able to access OOH Capital’s consultancy services through its own OOH service platform.

David Trencher, head of large customer sales, UK, EMEA & Australia at Reddit, shares what he would do if he took a year off work and what he would change when dealing with agencies.

Over 50s make up a large proportion of UK society and household consumer spending, but less than 7% of advertising workforce. So why do we not see more of them in our teams and what are we missing out on?