More Advertising articles

Members of our Future 100 Club share what they think advertising has in store.

Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker’s head of audience intelligence.

The big digital players getting into econometrics can only be good for the industry… right? December19’s head of performance isn’t so sure.

The figures represent a 32.5% increase in year-on-year growth, a significant rebound from the pandemic. The US remained the top recipient with £3.9bn of value.

KBH’s joint group head of sales shares how selling outdoor has changed and what she would do if she won the lottery.

As The Media Leader goes to see what university students think of advertising, our columnists shared their thoughts, with topics ranging from trust to fragmentation to sustainability and attention.

In brief: Cineworld, the world’s second-largest cinema chain, has filed a reorganisation plan with a bankruptcy court which “wipes out” existing shareholdings. 

Trying to succeed as a mother in the media industry is like trying to put a seatbelt on a swarm of bees. What are we going to do differently, asks Nicola Kemp. 

Since 2019 the annual 62-mile cycle trip has raised more than £80,000 for the media and advertising industry.

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.