More Advertising articles

Audience intelligence platform NumberEight and in-game audio ad solution provider Odeeo are launching a platform dedicated to lifting women in tech.

Adludio has secured a £2m investment to launch a fully automated version of its AI-powered mobile advertising platform.

UK Stop Ad Funded Crime’s (UKSAFC) Ian Moss outlines how stakeholders in programmatic advertising can and should address the “moving target” of systemic ad fraud in the system. 

My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.

Ad Net Zero, the AA, the IPA and ISBA have invited the UK advertising community to travel to Cannes Lions by train to save on carbon emissions and network.

Here are four strategies to change approaches to meetings to make them work for you.

Advertising revenue from the out-of-home display will go to conservation charity English Heritage to help pay for repairs to the landmark.

In brief: Homebase has inked a nine-month-deal with Global’s Heart to sponsor its weekend programmes hosted by JK & Kelly Brook and Zoe Hardman.  

Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.

Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.