Spotify is now talking more about ‘efficiency’ and less about expanding its sizeable exclusive content trove of podcasts and audiobooks to diversify from music streaming. The company insists there is no change in strategy, but industry watchers disagree.
Showing 1651-1660 of 6,753
More Advertising articles
A split in the Department for Digital, Culture, Media and Sport and the 12th Culture Secretary in 13 years. What’s next?
Verica Djurdjevic tells The Media Leader about her first job in a cake shop and which other media owner she would work with on a collaborative campaign.
In brief: Say It Now, the interactive audio ad tech company, has appointed Zoe Bruton as its sales director.
The myth of the young media entrepreneur has never been stronger at precisely the time when we need collaboration and experience to make the industry stronger, writes the editor.
Retail media is forecast to be the fastest growing area of UK commercial media this year, despite rising costs in an already expensive buying market to reach consumers where they shop.
In brief: UK cinema advertising contractor Pearl & Dean has secured a new contract with Curzon starting in July 2023.
Laura Chaibi, international director of ad marketing and insights at Roku shares her greatest achievement and what is consistently coming up in conversations with clients.
The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.