More Advertising articles

‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.

sponsor content: Ahead of the Future of Audio conference this week, Bauer Media’s Simon Kilby places his bets on what will define the future of the medium.

Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.

As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.

Coming under government fire exposes Facebook’s true agenda, writes David Balko.

The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a “truncated” world view, Accenture Interactive’s Amir Malik warned this week.

The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?

Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.

Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.

Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.