More Advertising articles

Reach, publisher of the Daily Mirror, has today confirmed that Simon Fox will be stepping down as chief executive, to be succeeded by Ladbroke’s Jim Mullen.

Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.

So what does adland want from this new (and furiously right wing) government?

A recent ICO report into adtech has questioned the legality of the fundamental processes underpinning the programmatic industry, forcing the IAB to call for a review of RTB.

If you are the incumbent CMO or strategic advisor, when and how do you call time on a strategy and start again?

ITV has seen its total advertising revenues fall 5% during the first half of the year, though the broadcaster said the results are “better than expected” given the ongoing political and economic environment.

ISBA, the IPA, Wavemaker, Mindshare and the IAB give their views on the news that Boris Johnson – a Brexiteer – is to become the new UK prime minister.

Pete Markey will join existing vice president Sarah Mansfield and support Elizabeth Fagan, ISBA’s president.

As people build vast networks of weak relationships, we ultimately come to value our own company more highly. How should brands react?

…so stop peddling old ad formats on social, writes Rachel Hatton.