More Advertising articles

Advertisers are now banned from using any gender stereotypes in their marketing which are “likely to cause harm or serious or widespread offence.”

The UK’s largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.

When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.

The proliferation of digital out-of-home screens (DOOH) has helped drive weekly digital impacts to 1.1bn across the UK, according to new figures from Route.

timeTo, adland’s initiative to end sexual harassment within the industry, is taking its “Where Do You Draw The Line?” campaign to Cannes Lions.

As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.

Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.

As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.

Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.

Data is often viewed purely as a statistical concept, writes Andy Fairclough – when what it needs is an emotional lens.