When agencies are properly steeped in their client’s brands, it provides the platform to produce great work, writes Adam Morton. Yet too often it does not happen.
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As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.
HERlarious Comedy for Creatives takes place on 13 November, hosted at the UK headquarters of LinkedIn in central London. Join us!
The more Dominic Mills thinks about adland’s new obsession with doing things “Faster, Better, Cheaper”, the more irritated he becomes.
Sarah Salter, head of innovation at Wavemaker, shares four ways voice will transform marketing in 2020.
The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe’s Marie-Clare Puffett.
An “underlying tone of hesitancy” dominates UK business decisions, according to the Q3 IPA Bellwether report.
Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.
Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.