More Advertising articles

As the latest ABC circulation figures are released for the consumer magazine market, Mediatel News presents its round-up of the results.

The enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.

Advertisers, agencies and publishers need to work together to ensure brands are not overly sensitive about appearing in news environments, writes Leena Vara-Patel.

Mondelez and Volkswagen are the first brands to fall foul of the Committee of Advertising Practice’s new rules on harmful gender stereotypes.

As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.

Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world

The first quarter of 2019 saw UK adspend grow 4.2% YoY to reach £6bn for the period, according to the latest Advertising Association/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.

The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.

The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.

It’s odd that City investors are so unmoved by ITV’s growing subscription activities, writes Dominic Mills.