There are new audio measurement challenges facing the industry, but OMD’s Flora Williams says it could be solved through the development of an integrated tool.
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The Future of Audio conference gave us a forum to learn about the new possibilities and challenges facing the market, writes MediaCom’s Mesha Williams.
A year into the job, Newsworks’ executive chair tells Mediatel News about her strategy to see adspend flow back to publishers. Interview by David Pidgeon.
Rajar’s Q3 2019 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
Radiocentre has launched a new campaign parodying the marketing hype surrounding tech company launches and highlighting radio as the “next big thing” for advertisers.
The current self-regulation of the market research sector is evidence of its health, writes Jan Gooding – so let’s stick to our ethical principles to keep it that way.
KISSTORY, Absolute 80s and Heart 80s – the three most-popular commercial national digital-only stations – all hit record audiences.
Capital Network UK, Greatest Hits Radio, Heart Network and Planet Rock have all joined the national market – so expect some future shake-ups in listening as the competition evolves.
Total Global Radio continues to top Rajar’s league table, but its growth streak has slowed. Meanwhile, BBC stations take a hit and Bauer reports overall growth.
Sponsor content: The programmatic ad market is currently failing both brands and publishers, writes The Ozone Project’s Damon Reeve – here’s what marketers can do to fix it.