More Advertising articles

It’s complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy’s wedding chicken bucket.

Paid search also reached a new milestone this year, exceeding $100bn for the first time.

Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.

Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.

Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.

Industry participants can nominate candidates for the ‘Advertising Leadership Award’ and ‘Lifetime Television Industry Achievement Award’.

A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches “critical mass” in terms of reach, audience and location.

Sponsor content: It’s time the industry gave more thought to the advertising supply chain and the purpose investment plays, writes Newsworks’ Tracy De Groose

Jan Gooding explores the importance of brand trustworthiness in world of increasing dishonesty.

I’ve sensed a new spirit of collaboration amongst media owners, clients and agencies – and Mediatel is here to bring them even closer together.