More Advertising articles

Citing concerns about the power of major social networks, the UK’s Competition and Markets Authority (CMA) has launched a study into online platforms and the advertising market that supports them.

If you’re lucky enough to have a ticket (we’re sold out), here’s four sessions you won’t want to miss at MAD//Picnic next week.

Sponsor content: Dominic Mills casts a journalist’s eye over JICMAIL and finds that it offers a host of features — from journey planning to competitor analysis — that go well beyond the standard currency fare

From the demise of classic billboards, to funding for Outsmart, Nationwide’s Chris Ladd voices client concerns about the future of outdoor advertising.

Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch.

Phil Hall, chief commercial strategy officer of MediaCom, joins as co-managing director UK – to work alongside newly promoted co-MD Steve George.

With creativity losing its mojo and claims that brands with purpose outperform those without, Dominic Mills has a proposal for Peter Field and Les Binet.

Consequently, Nadine Young has been promoted to fill his shoes, but will continue to lead the P&G One team while taking on a broadened remit with additional responsibilities across Starcom.

Even excluding the technical feats of delivering gold-standard currencies – those things that underpin media planning and billions of pounds in trading – the politics that surround them can make your head spin.

AI has endless potential – but that makes strategy all the more important, writes The Trade Desk’s Ilona Lubojemska.