A new marketplace that “digitises word-of-mouth” and allows online shoppers to make charitable donations as part of their purchases launched this week.
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Steve Edwards offers a guide to help you change your planning game.
Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man’s mission to inflate a TV show’s popularity.
Advertising can work better if it is tailored to the personality of consumers, writes Total Media’s William Hanmer-Lloyd.
The deputy managing director of Sky Media is to leave the business, following two other senior exits over the last two months.
Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.
On Wednesday we hosted our inaugural Media Leaders Lunch – 180 senior professionals from all wings of the sector gathered at the Science Museum’s new Illuminate centre to network, feast and listen to some lively debates.
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding
Bob Hoffman is right to call out agencies for their role in allowing a host of online advertising scandals to flourish – but it’s not entirely their fault, writes Bob Wootton.
For the first time, the certificates share information on the policies and procedures that Facebook has in place to deal with brand safety against user generated content.