More Advertising articles

Host John Reynolds speaks with Russ Shaw, co-founder of Tech London Advocates, and Geraint Lloyd-Taylor, partner, Lewis Silkin’s Advertising & Marketing team.

The advertising industry is in the middle of a “crisis period” where creatively-awarded campaigns have little or no effectiveness advantage over non-awarded campaigns, a new report has revealed.

The current model of non-payment at industry events excludes a huge number of voices and opinions, writes Jan Gooding as she calls for a sector-wide rethink.

Sponsor content GfK’s John Carroll’s shares crucial insights ahead of Mediatel’s Big Day of Data.

Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin – yet strategic investment in local communication can drive spectacular results.

The “reimagined” digital media supply chain features end-to-end fee transparency, direct connections between buyers and sellers and focuses on the availability of brand safe, fraud-free, viewable inventory, MediaMath said.

Dan Clays succeeds Philippa Brown, who was recently named CEO of PHD Worldwide, and will report to Mike Cooper, group CEO EMEA & Asia Pacific at Omnicom Media Group.

David Bedford, who is the former head of planning at Gyro, joins the Cheil board’s digital leadership group providing direction to internal teams as well as building client relationships.

VW’s latest ad is a curious blend of a non-apology apology and shamelessness. Plus: A complicated Guardian ‘badge’ ad.

Consumers are becoming increasingly accustomed to viewing content without advertising – so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions