A new partnership between the ad industry and the Department for International Trade is heading to Cannes with the message that the UK is open for business post-Brexit.
More Advertising articles
The deal with Bandlab Technologies – which includes the brands’ social, digital, print and experiential assets – is expected to complete by 31 May 2019.
It has been a great week for radio, but threats still lurk on the horizon. Here is our view on the main issues facing the sector.
Rajar’s latest report proves everyone loves radio – and despite so many great stations and shows on the ever popular BBC, commercial radio is also in rude health. Here are the key take-outs, with views from industry experts.
According to the latest Rajar results for Q1 2019, digital radio has experienced a significant surge – and now encompasses 56.4% of all radio listening, up 3.8% on the previous quarter.
Chris Evans’ new Virgin Network show has debuted with a reach of just over 1m, while Zoe Ball starts strong in her new BBC Radio 2 slot. Plus: some upsets in the London market.
Global and Bauer both record small quarterly declines, but still dominate the commercial market, while talkSPORT and Wireless Group record solid growth.
Ray Snoddy examines the argument by its own co-founder for breaking up and regulating the social media giant.
Nick Manning, co-founder of Manning Gottlieb OMD and most recently SVP at MediaLink, is set to launch Encyclomedia later in the summer.
Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
