For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.
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Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year.
High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.
Following last year’s shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.
Following the loss of clients in the automotive, pharmaceutical and FMCG sectors, WPP has reported a 8.5% decline in first-quarter sales in North America, its largest market.
It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding – but doing so is an act of strength rather than weakness.
Partner content: At the deepest level, entrepreneurial motivations are about more than the accumulation of wealth, writes Arif Durrani as he celebrates Bloomberg Media’s award winning work with Credit Suisse.
Adspend on smartphones has exceeded desktop for the first time and now accounts for 51% of total online spend, according to the latest IAB and PwC figures. Here, industry experts comment on the findings.
Advertisers hold the cards when it comes to reporting success – so how will we know if the great in-housing experiment has worked? Plus: ISBA’s Dorchester headache and why Advertising Week Europe mystifies.
Adspend on smartphones has exceeded desktop for the first time, according to the latest IAB and PwC figures, published today.