More Advertising articles

Sponsor content: The overuse of the ‘premium’ label in advertising is rendering the word meaningless. It’s time for a clear definition, writes Inskin Media’s Sebastian Schindler

From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety ‘black holes’, senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.

Hewson joins from US adtech company Exponential where he led the UK sales operation and brings over 20 years’ experience in advertising, media and technology.

Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.

Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year’s Dmexco to find out what they think will be the biggest trends to look out for over the next year.

Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways – and on a scale that has been impossible until now.

Innovation in adtech takes a new turn at the annual digital marketing event.

The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.

Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust – and it can’t come soon enough, writes James Collier.

Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box…for the time being, at least.