More Advertising articles

New survey shows that consumers’ trust in premium publishers is higher than news content on social media.

UK ad spend grew 3.7% during the first six months of 2017 to £10.8bn – the largest H1 total since monitoring began in 1982.

There’s so much to say about Google’s wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.

Ellen Hammett interviews two women who are looking to challenge the status quo from the ground up with an ambitious scheme to improve the prospects for women working in media.

Sponsor content: The media and advertising industry is coming out of a period of doom and gloom and moving into a ‘fixing stage’, writes Rupert Staines.

The biggest change to privacy regulation in two decades is coming. Here, the IAB’s Yves Schwarzbart explains how your business can effectively prepare before the May 25 deadline.

It has been a strong quarter for radio and the latest results from Rajar paint a rosy picture, particularly for the commercial sector. Here, experts from UM London, Starcom and Total Media share their views on the latest findings.

Proving that shaking the begging tin works, the Guardian now has 500,000 regular paying ‘supporters’, made up of members and subscribers across print and digital.

The most popular digital-only station is BBC 6 Music which recorded a weekly reach of 2.43 million listeners, followed by BBC Radio 4 Extra with a weekly reach of 2.15 million listeners – both record high figures.

TV sponsorship delivers value across all brand metrics and drives positive viewer perceptions, a wide-reaching new study shows.